Articles tagged “Subway”

American Brand-Stand - January 17, 2012

YouGov Brand Index, a market research firm, issued its “Top American Brands of 2011,” based on 2.5 million online respondents, based on a report.  The results represent a combination of 1) having heard of the brand in the last two weeks and 2) having positive or negative feelings toward the brand. Both factors yield a “buzz factor” that is ranked. Now there are many brand-ranking research firms and, admittedly, this is the first we have heard of YouGov Brand Index. But its results are startling. For the second straight year, Subway is its most beloved brand in America – the only QSR or any restaurant chain to make the list. Where is McDonald’s, usually a top performer on nearly every brand-reputation list? The fact that Subway has nearly 25,000 domestic units compared to McDonald’s 14,000 – a 79% difference – may help explain the brand-awareness element. Then again, this particular survey ranks The History Channel at #3, well ahead of #10 Apple – and this is a computer-savvy audience. Judgmentally, the winners reflect a youthful, educated demographic with the exception of Lowes Home Improvement. So take the online results with a grain of salt or with a bowl of #5-ranked Cheerios. The Top 10 rankings are shown below.

Top 10 2011 Strongest U.S. Brands, per YouGov Brand Index

  1. Subway
  2. Amazon
  3. History Channel
  4. Google
  5. Cheerios
  6. Lowes
  7. Ford
  8. Discovery Channel
  9. Target
  10. Apple

A Subway Token of Appreciation - December 4, 2011

So you thought the $5.00 Footlongs were a good deal. Well, either the chain is being generous for the holidays, or possibly the chain is having a little trouble rolling over its own success, because they are offering two of its “everyday” $5.00 Footlongs — the Meatball Marinara and the Cold Cut Combo subs — at $2.00 each for the respective 6-inch versions. So buy two, and bag yourself a footlong for just $4.00, no coupon necessary.

Throne for a loss - November 30, 2011

By the end of 2010, Burger King and Wendy’s ranked #4 and #5 respectively in total domestic sales according to Technomics 2010 Top 500 Chain Restaurant Report, behind #1 McDonald’s, #2 Subway and #3 Starbucks. With Burger King declining 2.2% to $8.7 billion in 2010, Wendy’s, with $8.3 billion in 2010, was already nipping at BK’s heels. Now, analyst Mark Kalinowski of Janney Capital Markets expects Wendy’s to overtake BK in total annual sales ranking, with Wendy’s up about 1.1% for the year and BK down -3.9% YTD. If those sales trends remain through the calendar year’s end, Wendy’s will inch by BK with an estimated $8.4 billion in total domestic sales, as BK declines to an estimated $8.36 billion. Now both chains are feverishly rolling out new products in hope for sales improvement, and new unit contributions will also factor into total sales. But from our perspective, it will take an unprecedented level of sales improvement for BK to retain its current position.

Top 10 2010 U.S. Restaurant Chains based on sales, per Technomic

  1. McDonald’s
  2. Subway
  3. Starbucks
  4. Burger King
  5. Wendy’s
  6. Taco Bell
  7. Dunkin’ Donuts
  8. Pizza Hut
  9. KFC
  10. Sonic Drive-Ins